The Tipping Point (Malcolm Gladwell)
[Sep 5, 2010; Book]

Interesting concept on why some ideas spread and stick around while others disappear unnoticed. Only downside is the highly redundant writing - but there seems to be no way around this in american marketing/management books.

ywetka (Fri, 26 Nov 2010):
If you liked this book, maybe you could be also interested in Gladwell\'s \'Outliers\' - I found it even more interesting. It\'s basically about the roots and \'not-so-arbitrary\' causes of success. Highly recommended.